Write a Book, Grow Your Business
Business moves fast and gaining social proof is just too slow. You’re tired of yelling to be heard in a crowded marketplace and feel like people don’t know or appreciate your knowledge or expertise. You want to make a difference in people’s lives and struggle to get help to the people who really need you. There must be a better way to get customers, the ones who are best served by the work you do and the ones who best serve your business. The advent of self-publishing opened the doors to entrepreneurs at every stage and to business professionals at any level who have knowledge to share or a unique view of their area of expertise to unleash on the world.
Whether you’re a writer or pre-writer, we'll look behind the curtain at the publishing process and publishing industry and explore where you and your book fit in. You’ll discover the right questions to ask to make your book successful and investigate how to position your book to make the greatest impact on your business.
Your instructor is Lois Hoffman of The Happy Self-Publisher. She guides aspiring authors through the writing, publishing and marketing process through workshops, courses, and consulting with writers at every level. She also ushers determined writers through their publishing journeys with one-on-one strategic book coaching.